#BoycottFabIndia is trending, here’s everything about it! – Times of India

India seems to have become a country where anything and everything is becoming a topic of debate. With Diwali around the corner, many lifestyle and fashion brands have come up with Diwali special campaigns and one such campaign has now landed, homegrown label FabIndia.

Netizens have called out FabIndia for attempting to infuse religion and hurt sentiments by impose a ‘secular’ card on the Hindu festival of Diwali.

The controversy began when a tweet by the brand, highlighted their latest festive collection called ‘Jashn-e-Riwaaz’. The collection was aimed at Diwali festive wear but usage of Urdu words made tweeple question the brand’s sensibilities.

FabIndia tweeted the collection on October 9, with a post that read, “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture…”. The post featured men and women adorning festive, Indian ethnic clothing in a vibrant shade of red.
The tweet was after much uproar on social media that accused FabIndia of ‘damaging the Hindu festival of Diwali’.

In no time, the hashtag #BoycottFabIndia started to trend on Twitter, with users asking for an immediate boycott of the brand. Here are some tweets by users who called for the boycott:

“We at Fabindia have always stood for celebration of India with its myriad traditions in all hues. In fact ‘Fabindia – Celebrate India’ is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally,” the company said in a statement to TOI.


Source link

Leave a Reply

%d bloggers like this: