Netizens have called out FabIndia for attempting to infuse religion and hurt sentiments by impose a ‘secular’ card on the Hindu festival of Diwali.
The controversy began when a tweet by the brand, highlighted their latest festive collection called ‘Jashn-e-Riwaaz’. The collection was aimed at Diwali festive wear but usage of Urdu words made tweeple question the brand’s sensibilities.
FabIndia tweeted the collection on October 9, with a post that read, “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture…”. The post featured men and women adorning festive, Indian ethnic clothing in a vibrant shade of red.
The tweet was after much uproar on social media that accused FabIndia of ‘damaging the Hindu festival of Diwali’.
In no time, the hashtag #BoycottFabIndia started to trend on Twitter, with users asking for an immediate boycott of the brand. Here are some tweets by users who called for the boycott:
Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models wi… https://t.co/OWtTKCZxce
— Tejasvi Surya (@Tejasvi_Surya) 1634545502000
Our festival is Diwali but according to @FabindiaNews Diwali is called Jashn-e-Riwaaz. So #BoycottFabIndia Now.A… https://t.co/AYCCS2xOMt
— Vandana Gupta (@im_vandy) 1634554978000
Time to #BoycottFabIndiaThey don’t deserve our money
— Kapil Mishra (@KapilMishra_IND) 1634553645000
Deepavali is not Jash-e-Riwaaz…Period!!!Seems like Fab India has done this deliberately to hurt Hindu Sentiment.… https://t.co/xPitSmalv7
— Rajkumar MLA (@rajkumarmla1) 163455714000
“We at Fabindia have always stood for celebration of India with its myriad traditions in all hues. In fact ‘Fabindia – Celebrate India’ is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally,” the company said in a statement to TOI.